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On July 15, 2021, local time in the United States, Oupu Coatings image promo and new product promotion video appeared in Times Square in the United States, brightening up the strong strength of Oupu Coatings brand as a one-stop coating brand for interior and exterior walls to the world, and also showcasing the new species of art color velvet paint and 5D imitation stone paint for interior and exterior walls in 2021. This is also the first time for domestic paint brands to appear overseas in 2021 after national brands such as Glory phone, Xiaomi phone and Azure car.

As a magical square covering less than 0.1% of New York but creating 10% of the total output value of New York, Times Square is the core of global business and the "advertising mecca" dreamed by many brands. The appearance of Oupu Coatings and Yicai Velvet Paint not only marks the opening of the era of one-stop paint joining, but also presents a new species of art paint to "Great Beauty China".

Technology innovation, industrial transformation, economic recovery and development are becoming the underlying logic for countries around the world to enhance their core competitiveness. Looking at the world, the old and new dynamics are transforming one after another, new economic forces and new business models are sprouting and rising, and the opportunities and challenges of development are generating new changes all the time under the important strategic opportunity period. In this surging and stirring tide of the times, the enterprising figure is never absent.

Since the beginning of its establishment, Oupu Coatings has insisted on the road of promoting development by research and development, and achieved wave innovation in products and technology. The main products include high-grade art velvet wall materials, 5D imitation stone paint, inorganic coatings for interior and exterior walls, water-based anti-corrosion industrial paint, real stone paint and so on. High-quality products, excellent design, leading technology, competitive price and perfect channels can meet different needs of home and industrial decoration, which makes Oupu paint grow rapidly in the competitive paint market.

With the method of "innovation", we do what others can't do, and get the "pricing power" of the new category and the standard setter; with the method of "integration", we do what others can't do, and become the "ultimate new species" in the new retail transformation of building materials.

At present, the company has established a global service network with the production base in central China as the axis, Wuhan as the central station of the nine provinces, and radiated the whole world, based on the sound product lines of interior and exterior walls, waterproof materials and auxiliary materials, and gathering 20 years of efforts and wisdom. Since 2010, OPP has taken the company's R&D team as the cornerstone and joined hands with the R&D team formed by Pan American Wall Art Research Center to carry out the innovation and R&D of art coating spraying process. After 11 years, we have created the interior wall art color velvet paint and exterior wall 5D imitation stone paint, which marks the addition of a new army to the high-end camp of interior and exterior wall paint.

With 20 years of development, Oupu Coatings has not only served the Chinese market, but also formed a solid and innovative strategic relationship with many European and American enterprises and developers, and made remarkable achievements in the practice of enhancing the commercial and social values of the brand simultaneously.

In 2021, it is the year of Nirvana brand upgrade for Oupu Coatings, creating a brand super symbol and reconstructing the imagination of building materials industry.

By appearing in New York Times Square, Oupu Coatings has once again focused the attention of global consumers on China's intellectual manufacturing and new species in the coating industry. Under the globalization pattern, Oupu Coatings has further strengthened its confidence and determination to "go out", strengthen the international cooperation of "One Belt, One Road", and show the world China's wisdom and power in the process of sharing new opportunities.

For the OPP brand which will be upgraded, Sun Changsheng, the brand manager of the company, said that the essence of head competition is strategy, and the essence of strategy is to "stand in the future and look at the present". To have a better future, Oupu paint must actively participate in the head competition and new product wave innovation. Art color velvet paint and 5D stone imitation paint are the strategic new products of Oupu Coatings to actively participate in the head competition of interior and exterior wall coatings. Oupu Coatings grasps the period of deep differentiation in the industry, the opportunity period of consumer upgrading and the critical period of enterprise development, seizes the golden track, wins the future with innovative actions and pursues high-quality development.